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Why we built Roda
We built Roda because we kept seeing the same problem everywhere:
hard-working teams struggling to make real progress.
Priorities drifted.
Decisions slowed.
Programmes wobbled.
Leaders carried the pressure.
And no one had a simple system to fix it.
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Roda exists to give leaders what they actually need:
clarity, alignment and a rhythm that turns strategy into consistent progress.
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Not another report.
Not another workshop.
A practical way to help organisations move faster, with less friction - especially in uncertain times.
Who we are
Mark Shields
Roda Co-founder
Founder of Simpact CIC
Director of Operations at Capita
MSc in Development Studies from SOAS
Postgraduate studies in strategy and finance from INSEAD
Matt Spry
Roda Co-founder
Founder of Emergent
Arthur Andersen
Head of Commercial on Major Bids at MITIE
BSc in Finance + Accountancy from the
University of Warwick
Who we work with
We work with leadership teams who need to move faster and deliver more confidently.
Typically, they’re facing:
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competing priorities
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unclear ownership
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slow decisions
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stalled initiatives or programmes
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pressure to show impact
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rapid change or uncertainty
Our work spans private, public and purpose-driven organisations - because these challenges are universal.
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If your team is working hard but not moving fast enough, we can help.